A PR crisis can unravel at the drop of a hat. Without proper planning it’s likely to suck up resources and wreak havoc on a brand, leaving marketing and communications pros to mitigate the [...]
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin Reputation, as we know, is a delicate thing. It can take years to build up and a [...]
As if a crises isn’t bad enough, the aftermath can be equally tumultuous. It can take companies years to recover from financial loss and rebuild trust with stakeholders. The worst turn into a [...]
