It takes a BAMf (badass motherf*cker) to run marketing and PR in the startup world. Sometimes though, even BAMfs need help. We’re tackling your biggest, hairiest problems on our new podcast, Dear [...]
Celebrity partnerships have been in play for as long as most of us can remember. Whether we are clicking through channels, flipping through magazines or reading up on our favorite brands online, [...]
A PR crisis can unravel at the drop of a hat. Without proper planning it’s likely to suck up resources and wreak havoc on a brand, leaving marketing and communications pros to mitigate the [...]
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin Reputation, as we know, is a delicate thing. It can take years to build up and a [...]
As if a crises isn’t bad enough, the aftermath can be equally tumultuous. It can take companies years to recover from financial loss and rebuild trust with stakeholders. The worst turn into a [...]
It’s high time to draft next year’s marketing plan if you haven’t yet, with all of its objectives, budgeting, and calendaring trimmings. There are a few main steps to take when creating a plan [...]
As you step into the new year, it’s time to consult your creative strategy and examine if it’s time to expand your scope to encompass marketing and public relations initiatives. Experienced [...]
BAM has been on a roll these last few months! In case you missed it, we rebranded with fresh look and opened a New York City office. Today, we announced the appointment of two senior leaders at [...]