Xeneta is driving change in one of the world’s oldest industries, ocean freight. Shippers, freight forwarders, and carriers use its platform to compare ocean and air freight rates. It might sound [...]
November is the month of gratitude. Every publication is writing about the importance of handwritten thank you notes, and even, how gratitude can change your brain. Long ago, the Pilgrims were [...]
“How often should you pump at work?” “What are the TSA guidelines for flying with breastmilk?” “Au Pair, daycare or nanny?” Check out my browser history on any given day and intermixed [...]
Celebrity partnerships have been in play for as long as most of us can remember. Whether we are clicking through channels, flipping through magazines or reading up on our favorite brands online, [...]
Company leaders raising capital pour hours (and their heart and soul) into pitch meetings, prep work, and negotiations to secure their term sheet. When everything is signed and the funds come [...]
During a recent webinar, a question was raised that seemed all too common: “We keep hearing that the press won’t write about us without a client reference. We are a fast innovating [...]
While objectives vary from business to business, reaching beyond a local market helps to diversify and grow businesses. International exposure can boost a company’s recruiting efforts, identify [...]
Business growth and public relations go together like bitcoin and anxiety. In today’s socially connected world, granular data derived from a brand’s Share of Voice is critical to helping [...]
A PR crisis can unravel at the drop of a hat. Without proper planning it’s likely to suck up resources and wreak havoc on a brand, leaving marketing and communications pros to mitigate the [...]
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin Reputation, as we know, is a delicate thing. It can take years to build up and a [...]