Meltwater recent acquired an Oxford University spin-out called Wrapidity to add AI to its media monitoring capabilities. This raises interesting questions for the PR industry, which Meltwater [...]
You’ve Hired a PR firm. Now What? After an extensive interview and pitch process, you’ve landed on the PR agency that’s sure to get your company name in the headlines, boost sales, drive web [...]
Strategic communications and public relations go hand in hand. Timing is everything when it comes to a good story and you want to make sure yours is told the right way at the right time. PR at [...]