Whitney oversees several of the agency’s B2B and B2C clients in the most competitive marketplaces, with a focus on creative campaigns and thought leadership programs. She has several years’ experience running media strategy for her clients. Whitney is an expert at managing news launches and developing executive platforms by aligning clients’ strategies with the current media agenda to maximize their exposure.
A mountain girl at heart, Whitney studied business and writing at the University of Denver. Prior to BAM, Whitney spent time as an account manager at mobile purchasing technology company ibotta where she gained an inside understanding of the fast paced and high-energy atmosphere of a technology startup. Additionally, Whitney has a background in representing food and technology companies like Whole Foods Market, Smucker’s Natural and more at agencies Fresh Ideas Group and RootPR in Colorado. Her well-rounded background and diverse client roster make her a versatile resource to her clients. Also, Whitney is the in-office expert on PR crisis communications and maintains a calm, decisive demeanor under pressure.
Best part of Whitney’s role: Playing an important role in helping businesses compete for industry leadership. I find joy in empowering our clients to overcome their business challenges. It’s gratifying to provide the consultation that aids their decision making. Whether it’s through messaging or by generating creative ideas, I enjoy being part of the big picture.
What Whitney reads: My favorite newspaper is the New York Times. I like the OpEds the most, as they broaden my own perspective through learning others’, sometimes differing, points of view.
One top career highlight: Getting a client on the Ellen Show was a career highlight. Another was the day we intersected a crisis for a client by proactively reaching a reporter we suspected may be writing a story with false information. We provided the right information and stopped the story from happening and impacting the client’s reputation. It seems straightforward, but such situations are complex.