Whitney oversees several of the agency’s B2B and B2C clients in the most competitive marketplaces, with a focus on creative campaigns and thought leadership programs. She has several years’ experience running media strategy for her clients. Whitney is an expert at managing news launches and developing executive platforms by aligning clients’ strategies with the current media agenda to maximize their exposure.
A mountain girl at heart, Whitney studied business and writing at the University of Denver. Prior to BAM, Whitney spent time as an account manager at mobile purchasing technology company ibotta where she gained an inside understanding of the fast paced and high-energy atmosphere of a technology startup. Additionally, Whitney has a background in representing food and technology companies like Whole Foods Market, Smucker’s Natural and more at agencies Fresh Ideas Group and RootPR in Colorado. Her well-rounded background and diverse client roster make her a versatile resource to her clients. Also, Whitney is the in-office expert on PR crisis communications and maintains a calm, decisive demeanor under pressure.
Why media matters: Telling audiences your brand is trying to reach how great your company, product or solution is can only go so far. Media validation provides third-party credibility that is invaluable. Media influences consumer behavior, brand value perception and more.
Best advice I ever got: I have two older brothers who have both been very successful in business careers and have passed on lots of advice to me over the years. What stuck and rings true to me to this day is to not take criticism to heart, instead listen openly and then assess if you agree and change or move forward accordingly- every piece of criticism isn’t going to be something you need/want to change. I think this is about being true to yourself while humbly discerning what needs work.
Best BAMF moment: Getting a client on the Ellen Show was a career highlight. Another was the day we intersected a crisis for a client by proactively reaching a reporter we suspected may be writing a story with false information. We provided the right information and stopped the story from happening and impacting the client’s reputation. It seems straightforward, but such situations are complex.