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Archives

Author Archive for: "Katie Pierini"
Home » Archives for Katie Pierini
 The Art of Doing PR Without Customer References
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By Katie Pierini
In Media, PR Campaigns, PR Resources & Tips, Public Relations, Public Relations Results, Thought Leadership
Posted April 24, 2018

The Art of Doing PR Without Customer References

During a recent webinar, a question was raised that seemed all too common:   “We keep hearing that the press won’t write about us without a client reference. We are a fast innovating [...]

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 Measuring Business Growth Through PR Analytics
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By Katie Pierini
In Analytics, Marketing, Media, PR Campaigns, PR Resources & Tips, Public Relations, Public Relations Results
Posted March 16, 2018

Measuring Business Growth Through PR Analytics

Business growth and public relations go together like bitcoin and anxiety. In today’s socially connected world, granular data derived from a brand’s Share of Voice is critical to helping [...]

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 Look Up: Here Comes 2018
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By Katie Pierini
In Advertising, Analytics, Branding, Clients, Marketing, Media, PR Campaigns, PR Resources & Tips, PR Trends, Public Relations, Public Relations Results, Social Media, Technology
Posted November 2, 2017

Look Up: Here Comes 2018

It’s high time to draft next year’s marketing plan if you haven’t yet, with all of its objectives, budgeting, and calendaring trimmings. There are a few main steps to take when creating a plan [...]

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