Katie Pierini, Author at BAM Communications

In Analytics, Marketing, Media, PR Campaigns, PR Resources & Tips, Public Relations, Public Relations Results

Posted March 16, 2018

Measuring Business Growth Through PR Analytics

Business growth and public relations go together like bitcoin and anxiety. In today’s socially connected world, granular data derived from a brand’s Share of Voice is critical to helping [...]

By Katie Pierini

In Advertising, Analytics, Branding, Clients, Marketing, Media, PR Campaigns, PR Resources & Tips, PR Trends, Public Relations, Public Relations Results, Social Media, Technology

Posted November 2, 2017

Look Up: Here Comes 2018

It’s high time to draft next year’s marketing plan if you haven’t yet, with all of its objectives, budgeting, and calendaring trimmings. There are a few main steps to take when creating a plan [...]

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