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During a recent webinar, a question was raised that seemed all too common:   “We keep hearing that the press won’t write about us without a client reference. We are a fast innovating [...]

Business growth and public relations go together like bitcoin and anxiety. In today’s socially connected world, granular data derived from a brand’s Share of Voice is critical to helping [...]

It’s high time to draft next year’s marketing plan if you haven’t yet, with all of its objectives, budgeting, and calendaring trimmings. There are a few main steps to take when creating a plan [...]