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 In COVID-19, Crisis Communications, PR Resources & Tips

Here’s what we covered.

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes. The recording is here for you to listen and access. Thank you to everyone for their great questions and participation. If you’re interested in a 15-minute support chat with our team to dive deeper into COVID-19 crisis advice, please click here.

 


Your media questions answered.

What stories are media interested in amid the COVID-19 crisis? Here were the high-level takeaways from the AMA:

  • COVID-19 is going to be a part of the narrative in the media for a while
  • Don’t use COVID as a part of your pitch if it really doesn’t work and isn’t the crux of your news
  • Reporters are answering to folks who built relationships with them pre-crisis
  • If you’re reaching out cold, there is hope!
    • The informal chats over coffee and drinks are not happening right now, so take the time to have your CEO, founders, or other executives build relationships with the reporter
  • What works for one reporter, doesn’t work for other — Twitter DMs might work for one and email for another
  • Some reporters are expanding beyond their beats while others are writing about their current beats still

 

Looking for more info on crisis communications? Check out our recap from our Crisis Communications 101: Facing COVID-19 webinar.

 

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