In Analytics, BAMily, Branding, Clients, Marketing, PR Resources & Tips, PR Trends, Public Relations, Public Relations Results

BAM has been on a roll these last few months! In case you missed it, we rebranded with fresh look and opened a New York City office.

Today, we announced the appointment of two senior leaders at our headquarters in San Diego, and Insights, our PR analytics proposition.

Katie Pierini has joined as senior vice president and Lauren Grassetti has joined as vice president. Pierini will oversee the addition of Insights and other new services, as well as BAM’s strategic growth nationally and expanding client base. Grassetti will lead the agency’s account service team, trainings and recruitment while also managing several key accounts. 

Insights is a suite of tools that measure the impact of earned media coverage, illustrating the business value of a company’s awareness and share of voice.

Read about our big news here.

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