Whitney grew up loving Colorado, leaving her home state of Florida to study business at the University of Denver. A minor in writing sparked her interest in PR, which drew her to Denver-based iBotta. This foray into the mobile app and mobile purchasing industries hooked Whitney on the tech market, so years later, a move to the West Coast attracted her to BAM, which offered exciting exposure to several tech industries at once.
Whitney oversees several of BAM’s B-to-B clients in the most competitive marketplaces, with a focus on education and thought leadership programs.
Best part of Whitney’s role: Playing an important role in helping businesses compete for industry leadership. I find joy in empowering our clients to overcome their business challenges. It’s gratifying to provide the consultation that aids their decision making. Whether it’s through messaging or by generating creative ideas, I enjoy being part of the big picture.
What Whitney reads: My favorite newspaper is the New York Times. I like the OpEds most, as they broaden my own perspective through learning others’ (differing) points of view.
Superhero moment: Getting a client on the Ellen Show was a career highlight. Another was the day we intersected a crisis for a client by proactively reaching a reporter we suspected may be writing a story with false information. We provided the right information and stopped the story from happening. It seems straightforward, but such situations are complex.