Originally from the Pacific Northwest, Rich grew up in a small town just outside of Seattle. After earning a liberal arts degree in Rhetoric & Film Studies from Whitman College, he began his career in film production in Portland, OR. A few years later in 2009, he decided to move cross-country to New York City to tie his career to his lifelong passion for video games. Since then, Rich has been managing PR campaigns for a wide range of technology companies, including those in gaming, hardware, software, mobile apps and entertainment.
Rich’s client experience includes EMTEC, one of Europe’s largest creators of hard drives and Flash storage, where he supported the company’s US expansion into gaming, home entertainment streaming boxes and speakers/audio. He also worked for Nyko, the leading US manufacturer of video game peripherals including controllers, chargers, and other unique accessories; a tech startup in stealth mode currently developing a new mobile phone ecosystem; companies in VR/AR; and a crowdfunding company building an electric vehicle. At BAM, he supports clients in the small business / home office, education technology and artificial intelligence industries. Rich’s day-to-day work includes both strategy and media relations to earn his clients consistent, positive earned media coverage.
Best part of Rich’s role:Working alongside companies striving to make a real difference in people’s lives. His current projects address a wide range of issues, including ending the childhood education crisis in developing nations, streamlining the future of office work and empowering the next generation of young technologists through accessible and fun science, technology, engineering and technology (STEM) learning.
What Rich reads:Being married to a book publicist at one of the world’s largest publishing houses has major perks; I get recommendations on everything from biographies and literary fiction to suspenseful thrillers and supernatural epics, but I also get to read them for free or even ahead of their on-sale date! I frequently attend readings and signings, and get to meet authors and hear their stories in their own voices. My favorite authors include Malcolm Gladwell, Stephen King (especially his non-horror work like “Under the Dome” and “The Shawshank Redemption”) and the sci-fi series “The Expanse.”
One top career highlight:I was involved in the PR campaign for “Fallout 4” from Bethesda Softworks, one of the most highly-regarded launches of 2015. The game received numerous Game of the Year awards and nominations, including the 19th annual Academy of Interactive Arts & Sciences (D.I.C.E.) awards. In the year leading up to the launch, I worked with journalists across a range of consumer, business, tech and industry publications to secure hundreds of unique articles and over one billion unique impressions.