Lauren GrassettiVICE PRESIDENT

Lauren has more than 10 years’ experience in traditional and digital marketing. She started her PR career in Boston at LEWIS, a global integrated communications agency, and was most recently in San Diego with the company to oversee many of the agency’s B2B and B2C clients in a range of technology industries, both early stage and publicly listed companies.

As a vice president at BAM, Lauren oversees the company’s account servicing team to ensure BAM’s PR programs work in full support of its clients’ overall corporate and marketing objectives. She has a track record of developing, managing and executing integrated communications, and social media campaigns, and leverages her experience in the marketing, wireless, education, telecommunications, healthcare, security and IoT industries to impact the businesses of her clients at BAM.

Best part of Lauren’s role: This team of BAMFs! Getting to work alongside a dedicated, talented group of PR professionals is what drives me.

What Lauren reads: I’m a leadership junky, so I’m constantly refreshing FastCo, Entrepreneur, and Forbes for new profiles. I’m also a big fan of Adam Bryant’s NYT Corner Office series. Recode Decode and NPR’s How I Built This are my podcast go-tos. Oh, and Harry Potter. On repeat.

One top career highlight: To this day, nothing beats the feeling of securing the perfect piece of coverage for a client. I still vividly remember scoring my first business press profile for a tech startup in Bloomberg BusinessWeek. It was a rush!

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