Gisela Amanda MichanSENIOR ACCOUNT MANAGER

Gisela grew up in San Diego before making her way to Los Angeles to study marketing at Loyola Marymount University. After a stint in entertainment PR, she traded red carpet events for technology and returned to San Diego to join BAM in 2011.

Gisela’s role at BAM is media strategy. She oversees several of the company’s key accounts, for which she crafts creative story angles on her clients that interest even the hardest-to-crack reporters. Gisela’s wide ranging expertise includes consumer electronics, B2B and lifestyle product companies, and you’ve likely seen them on a national morning show or on the front page of your favorite newspaper.

Best part of Gisela’s role: I absolutely love the art of media relations. It’s all about results, so positive, on-message earned media coverage is critical. It can be painstaking to create an on-point pitch but enabling my client’s happiest moment makes my heart race. Aside from content, which is a big part of securing quality coverage these days, it’s all about the practice of storytelling for me. It’s to rewarding to see such direct results from my work.

What Gisela reads: USA Today is one of my favorites because it covers a wide range of timely topics suitable for our clients. Its way of reporting news humanizes our day-to-day experiences, even in business.

One top career highlight: A client that made a substantial investment in a celebrity endorsement for social good gave us a tight deadline and a short window in which the client could grant an interview – but they wanted top-tier coverage. The parameters seemed insurmountable, but we pulled it off with CNBC, garnering ​one major broadcast segment, five online ​articles and a podcast. That day I felt like I had a cape on! And becoming close friends with the producer was a cool side benefit.

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