Despite how much technology is constantly changing and evolving our industry, there are still certain values that successful PR pros have kept consistent throughout the years. Michael Geczi explains his own take on the fifteen keys to PR success in a recent article of his (linked here).
Out of those fifteen, five stood out and aligned perfectly with our core values here at BAM Communications. Those top keys to success in public relations are listed below, accompanied by the our take on what each one means to us:
1. Message, message, message
Messaging is crucial to any great PR campaign. It sets the scene for a startup’s media debut, and must be sorted out before any company is ready to make an appearance in the spotlight. Does messaging ever change? Sure. Yet no matter what, everyone must be on the same page as it relates to how the company will be portrayed in outreach.
2. Learning what words actually mean
Nothing is worst than trying to sound smart by using big or trendy words incorrectly. Stick to what you know – there’s always time to build your vocabulary, and there is really no reason to fake it in the process.
3. Owning it
Whether it’s a first draft or a final draft, you should always try to show off your best work. It’s important to remember that your words represent both you and your company. So make it count, no matter what.
4. Know your audience
Paying attention to your audience is key. You should know who they are and what they are looking for in order to be able to provide exactly that for them. Knowing your audience gives you a much better chance of succeeding in the end and it is absolutely worth the extra efforts.
5. Telling, explaining, telling
You never know how busy someone is when they are reading through your email or listening to your voicemail. That said, a great method involves briefly telling them what you want, explaining it in further detail and then reiterating it once again, just to make sure you are being as clear as possible. This way, you aren’t wasting their time, and because of that, they will be more inclined to follow through with whatever you might need from them.