PR for Superheroes, by PR Superheroes

We rescue innovative brands from anonymity every day.

We guarantee our results

If we don’t achieve what we said we would within the specified timeframe of the contract, then we work for free until all results are achieved. No other PR firm we know of matches this promise.


PR Pros, VC Minded

We choose to do one thing exceptionally well: public relations. We’re not here to sell you 17 other “agency” services. In addition, we take equity in a select number of our clients’ companies. In fact, many of our clients use PR as a tool to attract more VC funding. We get VCs.


Mover, Shakers, Breakers, and Makers are our clients

These are the people and brands we only represent. Crazy founders, data divas and brilliant bravehearts like you are welcomed here.

“A start-up is the largest group of people you can convince of a plan to build a better future.”

– Peter Thiel, co-founder of Paypal, author of Zero to One

We Represent Start-Ups


Our musings, insights, how-tos and more about the world of PR.
  • Intern’s Take: How to BAMf up your Internship

    The following is a post by our current Fall intern, Nathalie Retana.

    Internships: they are important to any college student looking to break into the professional field and especially for those aiming to land a job right after graduation. You learn a lot at internships, from the basic skills of your field (for me, that was writing pitches and building media lists) to work environment etiquette (what to wear and the appropriate way to email/converse with coworkers and managers). And most importantly, internships are an opportunity for you to figure out exactly what you want to do career-wise. All of which is exactly why, if you don’t make the most of the time given to you, your time interning will be wasted and sadly, so will that of the company who’s decided to give you this chance (say buh-bye to LinkedIn connections!).

    What interning at BAM has taught me is not only to work your hardest, but also to BAMf up every minute spent in the office. What does BAMf even mean, you say? Well, from what I’ve been taught and what I see every day in my co-workers, BAMf means the literal (Bad Ass Mo-Fo) as well as the figurative: a person who is fearless, unafraid to step up and stand out, go above and beyond to reach client as well as personal goals, and one who elevates the team to work harder and be better- no matter the circumstances.

    Now, this BAMf mentality can be taken everywhere you go–and as I’ve noticed since my first day interning here, I’ve been bitten by the BAMf bug. So here are a few takeaways from one fellow intern to another on how to BAMf up your current internship and get the most out of it:

    1. Stay positive – Positivity is infectious. Always approach every task with enthusiasm.  It not only shows that you’re grateful to be there, but radiates great vibes to those around you. If you approach even the hardest tasks with a “can-do” attitude, it’s amazing how much easier and more workable that situation becomes.
    2. Ask questions – No question is stupid. It’s okay to ask questions! Don’t be afraid to clarify with your manager and teammates about any tasks you’re unsure of. Everyone already knows that you’re here to learn, so they will be impressed that you’re making sure you’re doing whatever you’ve been asked to do the right way.  I always say it’s better to ask questions and do it right the first time than to waste time struggling to figure it out and complete it incorrectly.
    3. Focus and pay attention – Stop Tweeting and Instagraming what you ate for lunch! I know- this might be a tough one, especially for those millennials. YOU CAN DO IT.  I know that our phones are constantly buzzing with distractions from the outside world, but when you’re in the office, you are on their time. Focus on your work and pay attention to what your co-workers do–you will learn a lot from them!
    4. Ask for feedback – Feedback is not criticism. You are here to learn and the best way to learn is to see where there’s room for you to improve. Ask your co-workers and managers, “How did I do?” whether it’s on a task, an email, or a verbal report. It’s good for you to listen to what you did fantastically and what you need to work on. And remember to take feedback as pointers, not criticism.
    5. Step up –  Be the “yes” person. Get out of your comfort zone and take on those tasks that you feel unconformable with. Be the person who if something needs to get done, steps up, is reliable, and pulls through. This also goes for any company social gatherings–attend them! It’s great to bond and build trust with your coworkers out of the office, so always be down for a company lunch or retreat.
  • Media Placements of the Month: November

    It has been yet another successful month for the BAM team! November brought in some fantastic press coverage for our clients. Take a look at some of our favorite hits.

    “15% of the Crane & Canopy‘s total sales go toward providing bedding to shelters and to the women leaving them to start new lives.” – Featured in LA Times “Gifts that Give Back” Gift Guide



    “Turn your computer into a touchscreen with AirBar“- Digital Trends


    Carrobot distinguishes itself from competitors by having full voice control for all functions as well as Bluetooth remote.” – TechCrunch 



    Veyo is now the first in the country to bring the ridesharing model specifically to the NEMT space” – Becker’s Hospital Review 


  • 3 Things to Know About Email Etiquette

    In the public relations industry, we send a lot of emails and the importance of virtual communication etiquette can’t be stressed enough. Hitting the “send” button inbetween 50-100 emails a day with recipients ranging from media to clients and teammates means we’re experts in this field. Here are 3 things everyone should know about email etiquette:

    1. Pair the greeting with the recipient.
    Emailing a friend or family member? Go with something casual and friendly like “Hey there,” or “Hey (NAME).” If the e-mail needs to be a tad more formal, I suggest “Hi (NAME),” This is friendly but slightly more formal than “hey.” Avoid “Hello” and “Madam/Sir,” which are too formal and cold in most cases.

    2. Double check spelling, especially names.
    This is a no-brainer. Use spell check features and double check your recipient’s name spelling. Many people get very irritated when they get an email sent to “Britany” instead of “Brittany.”

    3. Use proper punctuation.
    If you’re crafting a formal email, be sure to use commas, colons, and periods wherever necessary. Punctuation helps make your message clear and nothing says informal like lacking punctuation. Also, use exclamation points sparingly! (See what I did there?)

    By sticking to these 3 core rules, you’ll greatly improve your emailing skills and impress everyone in the office and in your social circle.



Public Relations Strategy

Messaging Developing and writing your messages for the media, campaigns and your marketing needs

Marketing Integration Integrating public relations into your overall marketing goals including event suggestions and partnership ideas

Planning Strategic consulting and PR planning from launching a Kickstarter to launching the next generation of your product


Media Relations

Strategy Determining if you should start local or go national, attend a tradeshow or offer reviews

Results  Securing editorial placements in broadcast, print and online, even bloggers

Media training To make you camera-ready for anything


Expert Positioning

Speaking Opportunities Getting you on stage in front of just the right audience

Award Submissions Earning you the credit you deserve

Media Contributor Earning you editorial spots in publications as a contributing author



  • Beck

    "Wonder Woman"
  • Katie P.

    Senior Vice President
  • Caehle

    Operations Manager
    "The Firecracker"
  • Gisela

    Senior Account Manager
    "Media Mademoiselle"
  • Saramaya

    Senior Account Manager
    "The Cure"
  • Emily

    Senior Account Manager
    "The Secret Weapon"
  • Whitney

    Account Manager
    "The Arrow"
  • Daniella

    Account Manager
    "The Chameleon"
  • Gabie

    General Manager, NY
  • Brenda

    Assistant Account Manager
    "Madame Make-It-Happen"
  • Katie H.

    Account Coordinator
    "The Gladiator"
  • Hannah

    Account Coordinator
    "The Huntress"
  • Taryn

    Account Coordinator
    "The Magician"
  • JT

    Business Development + Partnership Manager

Board of Directors


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